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Simply Beef - Adult

Simply Beef

This meaty recipe contains 62% human grade British beef mixed with iron rich beef heart and liver. Absolutely no artificial colours or flavours, no dairy, no soya and no added wheat.


Beef meat (62%), organic brown rice flour, beef heart (6%), beef liver (6%), egg products dried, minerals, lignocellulose, dried algae, chicory inulin, vitamins, cranberry powder


Vitamin D: 970 IU/kg

Trace Elements:

Zinc chelate of protein hydrolysates; Zinc sulphate monohydrate (Zinc: 30 mg/kg), Iron(II) sulphate monohydrate (Iron: 20 mg/kg), Cupric sulphate pentahydrate (Copper: 2.5mg/kg), Manganese chelate of protein hydrolysates; Manganous sulphate monohydrate (Manganese: 2mg/kg), Coated granulated calcium iodate, anhydrous (Iodine: 0.5mg/kg), Selenised yeast inactivated; Sodium selenite (Selenium: 0.030 mg/kg)

Analytical Constituents:

  • Crude Protein: 14.10%
  • Crude Oils & Fats: 3.60%
  • Crude Fibres: 0.87%
  • Crude Ash: 1.60%
  • Moisture: 75.10%


This recipe has been carefully formulated using all natural ingredients to provide complete dog nutrition.


FREE UK Delivery on all orders over £40

Fresh Means <br>Fresh!

Fresh Means

  • No Additives
  • No Preservatives
  • 100% Natural
Customer Reviews
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Susan S.
United Kingdom United Kingdom

So tasty I can't remove the wrapper quick enough

Arthur our Sprocker was so excited when we received our parcel. Although frozen he could still smell it. Was ripping at the box and desperate to eat the contents. Arthur is a fussy eater to say the least. So I'm so happy to finally find something he loves. Well done on this amazing product. I'm going to order different flavours and the treats to try him on now.

Pets Love Fresh Simply Beef - Adult Review
Lucie B.
United Kingdom United Kingdom

My boy’s favourite!

I can’t cut this up quick enough for my impatient boy who absolutely loves it!

Adele B.
United Kingdom United Kingdom

Good quality but pricey

Good quality….loved the starter pack with chopping board & storage tube. Nala wolfed it down and was wagging her tail all the time so im sure she loved it. Like that its frozen and remains meaty solid when thawed….unlike shop ones that turn to mush if frozen then thawed. Extremely quick delivery. Unfortunately at around £8 each Nala is going to have to put up with cheaper bought version s from a well known pet shop as I just can’t afford these…if the were around £2-£3 id definately get these on a regular basis.

Dog food that isn't a chemistry experiment