100% Natural • Farm Cooked • Healthy Dog Food • Delivered Frozen Fresh

Simply Chicken

Simply Chicken

How Much?
Feeding Guide

Cost per meal (approx.)

£1 £2 £6
  • Free delivery on UK orders over £30
  • Delivered freshly frozen

Complete Natural Nutrition

No ingredients you can’t pronounce. Everything a dog needs for a balanced nutritionally complete diet

British Chicken
Low fat protein to supply amino acids needed for hair, skin, nails, muscles, tendons, ligaments, and cartilage
Organic Brown Rice
Fibre to aid digestion and support gut health
Vitamins & Nutrients
Carefully balanced and easily digestible vitamins and minerals including calcium and phosphorous
Complete Natural Nutrition
Rich, natural and easily digestible source of vitamin C and antioxidants
Easily digestible protein, riboflavin, and selenium
Supports a supple skin and shiny coat and provides DHA and EPA fatty acids known to support brain development

Carefully formulated using all natural ingredients to provide complete dog nutrition. The recipe contains 70% human grade chicken meat and absolutely no artificial colors or flavours, no dairy, no soya and no added wheat.


Chicken meat (70%), organic brown rice flour, chicken liver (3%), egg products dried, minerals, lignocellulose, dried algae, chicory inulin, vitamins, cranberry powder.


Vitamin D: 970 IU/kg

Trace Elements:

Zinc chelate of protein hydrolysates; Zinc sulphate monohydrate (Zinc: 30 mg/kg), Iron(II) sulphate monohydrate (Iron: 20 mg/kg), Cupric sulphate pentahydrate (Copper: 2.5mg/kg), Manganese chelate of protein hydrolysates; Manganous sulphate monohydrate (Manganese: 2mg/kg), Coated granulated calcium iodate, anhydrous (Iodine: 0.5mg/kg), Selenised yeast inactivated; Sodium selenite (Selenium: 0.030 mg/kg)

Analytical Constituents:

  • Crude Protein: 13.70%
  • Crude Oils & Fats: 5.40%
  • Crude Fibres: 1.00%
  • Crude Ash: 2.10%
  • Moisture: 74.00%

Vet & Nutritionist Approved

Fresh Means <br>Fresh!
Fresh Means <br>Fresh!

Fresh Means

  • No Additives
  • No Preservatives
  • 100% Natural


We use high quality natural ingredients including human grade British farmed chicken. We gently cook the food on our farm at a low temperature and deliver it frozen fresh to your door. This means that all the goodness from the food makes it fresh to your dog's bowl. 

Cooking the food is important to ensure that all dangerous bacteria are killed off and importantly cooked food is easier to digest. Unfortunately mass produced kibbles and tinned foods are cooked at very high temperatures and this kills off any good nutrition in the proteins and amino acids in the food. 

We use DPD next day delivery service to ensure that the food arrives at your door frozen fresh.

Store the food in the freezer and defrost in the fridge. Each chub has a 5 day 'fridge life' once defrosted. 

Absolutely! There are three primary reasons why Pets Love Fresh is better than raw food. Firstly, the ingredients going in to our food are higher quality and better balanced than raw foods. Secondly, gently cooked food is easier to digest for dogs ensuring that they are getting the most nutrition possible from the food. Thirdly, by cooking our food we are killing any dangerous bacteria and pathogens such as listeria or e-coli. 

This really depends on your dog's medical condition. We know from our research that our food will help with allergies and intolerances as the high quality single protein source we use is easy to digest and we have used natural ingredients known to aid digestion. If unsure, request your vet to look at our 'FULL NUTRITIONAL INFO' section to see if any of the ingredients may cause a problem for your dog. 

Customer Reviews
4.8 Based on 65 Reviews
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Filter Reviews:
    Jannette H.
    United Kingdom United Kingdom
    11 month old jackeranian loves it

    Delivery very quick. I've tried a few different types of fresh food like Butternut n different dog but my jack Russell x pomeranian (jackeranian) absolutely loves this chicken food, even though at present they is only one type she still cant get enough, I do give her a little kibble aswell as she does like different textures but always eats this first, I don't even have to warm it for her. I like how they is more meat in this food compared to others. We can't wait to try the new dinners they bringing out. The taster packs are so good, if it wasn't for the taster pack then we unfortunately wouldn't have even tried it but it is so worth it, her coat is now baby soft n she has so much energy.

    Alison T.
    United Kingdom United Kingdom
    My dogs love it!

    My pups really enjoy this food and it even agrees with my Yorkipoos delicate tummy!

    Alan W.
    India India
    So healthy and Fresh ,highly recommended

    This is the best of all the healthy foods ever our Freckles ( Jack Russell) had . She absolutely loves this food , its been a week we are feeding this to her . We did not need to wait until the transition day 7 to feed her 100% pet fresh food . Since day 1 she wanted to have more of this food and from day 3 we have been feeding her 100% of Pets love fresh food . She gobbled it all so quick . Highly recommended as its healthy and fresh and am sure your dog will love it as much as our Freckles does .

    james f.
    United Kingdom United Kingdom
    fussy eater conquered

    this is the best product and successful food i have given my dog . she is a shitz tzu /poodle and we have had her for five years now . we have tried her with many foods and after a few days she turns her nose up at them . but now finding your food has been the best . we have had the sample box then we ordered a main order and now we have tried her with the new pork and the beef flavours and she loves all of them. always a clean bowl .thank you for your wonderful products and i will recommend you to all other dog owners . we have also noticed that her coat is improved as well

    Janice G.
    United Kingdom United Kingdom
    Good food

    It was little fussy at the beginning but once he got the taste he was asking for more, he’s a shih tzu and his name is Bayley and with a delicate tummy but since he as had simply chicken he’s there waiting for his dinner

    Fussy Pooch? Try a taster...

    Unsure you’re dog will like it? Give them the taste test with our taster pack